About Pool Pro Presence
Empowering independent pool professionals to dominate their local market.
The Founder's Story
I'm the founder of Pool Pro Presence, a software engineer with over 30 years of experience building websites and digital solutions that drive results -- more leads, more customers, more growth. My mission? To help independent pool service pros, builders, and cover specialists like you dominate your local market with a standout online presence.
I've seen too many hardworking pool professionals get stuck with websites that look nice but don't convert, reactive maintenance nightmares, SEO struggles, and technical overwhelm. Agencies charge thousands for pretty sites that don't bring in leads. I built Pool Pro Presence to fix that: custom-built sites from the ground up for information, conversion, and the analytics you need -- with a dedicated webmaster (me, John) and no technical overwhelm.
The Mission
I believe that you shouldn't have to be a tech expert to have a world-class business online. You're the expert on pumps, filters, and chemistry; I'm the expert on code, SEO, and conversion. Together, we make a powerful team. I use AI to do the work, but every site is supervised and managed by me -- a 30+ year veteran -- so you get a real person, not a black box.
What Makes Me Different
Pool Pro Presence is built for pool pros who value their time and are tired of pretty sites that don't convert. Here's how I stand out:
Custom-Built, No Templates
Every site is built from the ground up for information, conversion, and the analytics you need -- not just to look pretty.
Proactive Maintenance
We keep your site updated and working so you're not stuck with reactive firefighting when things break.
SEO Handled for You
No more guessing or struggling to rank; local and technical SEO are part of your full management.
One Dedicated Webmaster
Me, John -- 30+ year veteran. AI-assisted work, human-supervised. No technical overwhelm.
Hassle-Free Collaboration
Manage your project via a dedicated Trello board -- no meetings, no calls, just async updates that let you focus on your craft.
Smart Marketing
Strategies that tap into seasonal demand or highlight services like repairs and installations.
My Promise
When you join Pool Pro Presence, you're not just getting a website; you're getting a partner who is invested in your growth. I don't hide behind complex jargon or long-term contracts. I offer transparent, monthly performance reports so you can see exactly how your investment is paying off.
I handle the tech. You handle the pools. It's that simple.