How It Works

Hi, I'm John, founder of Pool Pro Presence, and a software engineer with over 30 years of experience in web design and digital solutions. I understand the unique challenges you face as an independent pool professional – local competition from big chains, seasonal demand that keeps you scrambling, and the need to stand out online without wasting time on tech headaches. That's why I've designed this service to be straightforward, tailored to the pool industry, and focused on getting you results with minimal effort on your part.

Here, I'll walk you through the process from your perspective as a pool service pro, builder, or cover specialist. It's all about using pool industry-specific templates that I customize to your business, delivering mobile-friendly designs, local SEO optimized for searches like "pool repair near me," and stunning visuals that showcase your pools and covers. And the best part? We collaborate asynchronously via Trello – no meetings, no calls – so you can focus on your craft.

Step 1: Signing Up – Quick and Easy

Getting started is simple and fits into your busy schedule. Whether you're dealing with a packed summer of repairs or prepping for winter cover installations, I make signup hassle-free.

Choose Your Plan: Pick from Basic, Pro, or Elite tiers based on your needs – like the number of pages, markets for local SEO, or change orders. Each plan includes a customized website built from pool-specific templates to highlight your services.
Provide Basic Info: Fill out a short form with details about your business, such as your location, services (e.g., cleaning, building, or covers), and any existing domain. If you don't have a domain, I'll set one up for you.
Make Your First Payment: Secure your spot with the first month's fee. For a limited time, pay for your first year upfront, and I'll waive the one-time setup fee -- that's like getting your professional website for free!

Once you're in, I'll send you access to our dedicated Trello board, where everything happens at your pace.

Step 2: Setting Up Your Website -- I Handle the Heavy Lifting

This is where the magic begins. I use my web expertise and researched knowledge of the pool industry to build a site that addresses your pain points -- standing out against chains, capturing seasonal leads, and converting visitors into clients.

Share Your Details: On the Trello board, you'll add info about your business through simple cards -- think photos of your work, service descriptions, or target keywords like "pool cover installation near me." It's async, so respond when it suits you.
I Customize It: Drawing from pool industry-specific templates, I'll tailor your site with mobile-friendly designs, fast-loading pages, and visuals that pop -- crystal-clear pools, secure covers, before-and-after shots. I'll optimize for local SEO to help you rank high in your city.
Review and Approve: In 5 to 10 business days, I'll share a preview via Trello. Suggest tweaks if needed -- it's your site, reflecting your expertise.

No Zoom calls or endless emails -- just efficient updates on Trello, freeing you to handle client calls or onsite jobs.

Step 3: Running and Maintaining Your Website -- Ongoing Support Without the Fuss

Once live, your site works for you 24/7, even during off-seasons. I keep it running smoothly so you can focus on growth.

Monitor Performance: You'll get monthly reports tracking visitors, SEO rankings, and leads -- clear insights to see how it's helping you compete locally.
Make Changes Easily: Need updates? Post them on Trello – add a new service page, refresh photos, or tweak for seasonal promotions. Depending on your tier, get 1 to unlimited changes, handled in 48 hours or less.
Stay Connected: Join the community through my newsletter, where I share tips on SEO, social media for pool pros, and more. It's a low-key way to learn and network.

With secure hosting, backups, and email forwarding included, your online presence stays professional and reliable -- helping you attract more clients year-round.

Ready to Get Started?

I've built this process to respect your time and budget, drawing on my decades of web experience to give pool pros like you an edge. Sign up for my free newsletter to get actionable tips on boosting your online game -- from local SEO hacks to social media strategies for showcasing your work. Or, book a free 15-minute consultation via Trello, where I'll review your current setup and share tailored ideas to dominate your market. Spots are limited -- don't wait!